Yael Staav’s career kicked off in 2007 with a Cannes Lion Grand-Prix for Dove “Evolution”. In the ensuing years, she has honed her craft to prove to herself worthy of the early accolades.

She recently wrapped on the Irish-Canadian co-production of Sisters (S2), starring Sarah Goldberg and Susan Stanley where she directed all six episodes and served as co-executive producer.

Known for her sharp eye and comedic instincts, Yael previously directed multiple episodes of Workin’ Moms (CBC), earning a 2023 Canadian Screen Award nomination and a 2022 DGC nomination for her work on the show's final season. Before that, she received both a DGC Award and a Canadian Screen Award for her work on Baroness Von Sketch (CBC/IFC).

In 2024, her episode “Bed Bugs” from CBC’s One More Time earned her another DGC nomination.

Yael’s commercial work for Amazon, Coke, Campbell’s, Volkswagen, and Delta – with agencies including World Famous, DDB, Leo Burnett, Wieden + Kennedy, and Saatchi & Saatchi – taps into small, incidental moments that reveal who we are at our core. Much of her work is about self-discovery, examining incidental details that often go unnoticed in a world that’s all too much, too fast.

Always up for an adventure, a laugh, an early call-time, a shared cry, or a craft burrito – the process and the journey of telling stories keeps Yael at it with fiery dedication.