Yael Staav’s career kicked off in 2007 with a Cannes Lion Grand-Prix for Dove “Evolution”. In the ensuing years, she has honed her craft to prove to herself worthy of the early accolades.
Her short film Sam’s Formalwear premiered at the Toronto Film Festival and her poignant interpretation of Dallas Clayton’s celebrated storybook An Awesome Book of Love was a Vimeo ‘Staff Pick’ in 2014.
Yael has directed multiple episodes of the much-loved comedy Workin’ Moms (CBC) and was recently nominated for a 2023 Canadian Screen Award for the show's last season. She was also nominated for the 2022 DGC Outstanding Directorial Achievement in Comedy for the same show. Yael was also honoured by the Directors Guild of Canada for Outstanding Directorial Achievement in a Comedy Series for her work on Baroness Von Sketch (CBC/IFC). She also garnered a Canadian Screen Award for Direction for that same show.
Yael’s commercial work for Amazon, Coke, Campbell’s, Volkswagen, and Delta – with agencies including World Famous, DDB, Leo Burnett, Wieden + Kennedy, and Saatchi & Saatchi – taps into small, incidental moments that reveal who we are at our core. Much of her work is about self-discovery, examining incidental details that often go unnoticed in a world that’s all too much, too fast.
Always up for an adventure, a laugh, an early call-time, a shared cry, or a craft burrito – the process and the journey of telling stories keeps Yael at it with fiery dedication.
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