Yael’s career kicked off in 2007 with a Cannes Lion Grand-Prix for Dove “Evolution”. In the decade-plus that followed, Yael has honed her craft to prove to herself she was worthy of the early accolades.
Her work for Amazon, Coke, Campbell’s, Volkswagen, and Delta, with agencies including World Famous, DDB, Leo Burnett, Wieden + Kennedy, and Saatchi & Saatchi – taps into small, incidental moments that reveal who we are at our core. Much of her work is about self-discovery, examining incidental details that often go unnoticed in a world that’s all too much, too fast.
Her short film ‘Sam’s Formalwear’ premiered at the Toronto Film Festival in 2013 and her poignant interpretation of Dallas Clayton’s celebrated storybook, ‘An Awesome Book of Love’ was a Vimeo ‘Staff pick’ in 2014.
In 2018 Yael was honored by the Directors’ Guild of Canada for Outstanding Directorial Achievement in a Comedy Series- for the second season of ‘Baroness Von Sketch’ (CBC/IFC). She also garnered a Canadian Screen Award for Direction for that same show.
This coming summer she is returning to the much-loved CBC comedic series, ‘Workin’ Moms’ (CBC/Netflix) for 7 episodes of fun.
Always up for an adventure, a laugh, an early call-time, a shared cry or a craft burrito - the process and the journey of telling stories keeps Yael at it with fiery dedication.